The UKIP Strategy

Nine months away from the General Election, we have a well-developed idea of the three main parties’ election strategies. However, for all the focus on polling and election gurus, very little is being said about UKIP’s election strategy. Whilst many seem keen to dismiss the party as a disorganised, one-policy pony, UKIP have been watching …

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Scotland Weekly Digest – Edition V

Polling this week Surprisingly, with less than two months to go until referendum day, no new opinion polls were published this week. The most recent polls have continued to show a clear, though not unbeatable, lead for the No campaign. Alex Salmond and his colleagues will be hoping that the Commonwealth Games may provide a …

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Ian Twinn: Advertising and elections in 2015

Is advertising under special threat as May 2015 approaches? You may think that it is not the lead issue on the doorstep or in the manifesto committees. Indeed, when it comes to the doorstep, I can confirm that in all my years talking to voters and seeking their support, I have rarely been asked about …

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Scotland Weekly Digest: Edition IV

This week’s latest polls Two polls were published this week, painting a mixed picture of how close the race is. While TNS BMRB show a No lead of 14 points, rising to 18 when Don’t Knows are stripped out, Survation place No only 5 points ahead and 6 when Don’t Knows are excluded. The common …

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Scotland Weekly Digest – Edition III

As the Scottish independence referendum draws nearer, Cicero is pleased to share our third weekly Scottish digest. This edition outlines the latest polling average, Cameron’s call for greater noise from the ‘silent majority’ of Scots opposing independence, and provides a round-up of the other top stories and opinion pieces from the Scottish and wider media this …

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