Celebrity endorsements: Do they matter?

  Russell Brand and Delia Smith do not seem like natural bedfellows. They have rather different target audiences. ‘Anarchical’ Brand is one of the UK’s most followed tweeters, while ‘sensible’ Delia is the nation’s bestselling author of cookery books. They, however, have at least one thing in common. Both celebrities recently endorsed the Labour Party. …

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Don’t forget the media

  I suspect when candidates go knocking on doors, one issue least likely perceived to be a vote winner is that of a party’s media policy. In fact, in an effort to clamp down on government expenditure, many commentators and politicians have pointed to abolishing the Department of Culture, Media and Sport (DCMS) and moving …

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